religious prosumption


At CMRC this week I saw two presentations on religious videos and personalities. The first was by Rianne Subijanto and Nabil Echchaibi from the University of Colorado (US) and explored the rise of the “TV Muslim preacher” in Egypt and Indonesia. The second was by Denis Bekkering from the University of Waterloo (Canada) and focussed on the rise, fall and slow rise again of a US web-based Christian evagelist.

Echchaibi and Subijanto’s presentation started with the question “How do Muslims relate to their religion daily through mass media?” and used examples from YouTube, religious channels, and even a reality TV show called Imam Muda, where contestants battle it out to be the best rookie Imam, and the winner is ordained. They made the following conclusions:

  1. That Islam on TV exists in struggles between modern/moderate and orthodox/islamist struggles on the political level and in the public sphere
  2. That the television personality acts as a religious brand with which viewers/users find a connection and through which they can express and work on their religious identity
  3. Television allows for the rethinking of religious imagery and symbolism, including even the way the Imam dresses
  4. It appeared to me that the videos borrowed much from prosperity model of (tele-)evangelism. The presenters noted that the producers of these videos and channels borrowed business models from American televangelists, however the new “messages” found in the videos also reflected local preaching styles and some traditions.

Bekkering’s presentation focussed on the struggle to maintain authority in the face of protest in YouTube. Focussing on recent videos of an American evangelist, who a few years ago lost much popularity after his extra-marital affair was exposed, Bekkering discusses how the evangelist’s ministry endeavours to prevent and block protest on his site through the active moderation of comments on his youTube page, and the editing of videos where protestation appears in the filming of his ministry events.

I found in both presentations a great comparison between “viewers” and “users” in the negotiation of religious text, meaning and authority in videos in both platforms. I also saw a great potential, which was touched upon, in the examination of aesthetic approaches to the construction of religious authority (how scenery is used to promote the authority of the presenters in the videos, and how an “image” is created for the promotion of religious branding). I would like to talk with them more about it.

Handing in the thesis for examination meant that I could rediscover the joys of weekends and eight-hour snoozes, and I’m happy to report that I regained the ability to listen to my kids’ talking and pay attention to them at the same time. I bought a PS3 and a new TV as a congratulations to myself, and got bored with them almost instantly. Watching television was so much more enjoyable when I was mortgaging precious PhD time. Not so much when it’s the only thing on my agenda for the day.

Now the examination has come back I’m into full swing again. I’m thinking there will be at least two all-nighters a week, a few meaningless “uh huh” and “sure you can” to my children every so often. But while the actual PhD work is not that much, I’m involved in getting a few things published which is cool, but keeping me up. Here’s what I let myself into:

I’m presenting at two conferences, the first of which starts in a couple of days, followed two days later by the second. Both are in Toronto. The first one is the biennial Conference on Media, Religion and Culture, and I’m giving three papers: religious cyborg, godcasting, and authority in the blogosphere. The second is the quinquennial (does that mean every five years?) International Association of History of Religions Conference, and I’m giving the religious cyborg paper. I’m hoping to escape to Montreal for a breather in-between, wallet-willing.

By the time I return to Oz I have an article due for the online journal on religions on the Internet, Heidelberg Online. I have always been really impressed with their publications so I’m really chuffed to have an abstract accepted by them. It’s on how Aussie emerging church bloggers use visual text, including photographs, A/V uploads, and design and layout, to help present their religious identity. I’ve got all the main data and discussion done. The journal edition focusses heavily on aesthetics and the senses so I’m doing a lot of reading on that to steer my arguments correctly. The two big names on religion, media and aesthetics, Birgit Meyer and David Morgan, will be in Toronto, as will the journal editors, so I will be buying people lots of drinks in exchange for wisdom.

Also by the time I get back I will have received peer review comments from an article I’ve submitted to the Journal of Technology, Religion and Theology. It’s a literature review of studies into religion online, with a focus on fourth-wave stuff. I hope it’s good, because going back to old articles and re-editing is such a pain. Then again, it’s something I have to get used to.

I have also just found out I was accepted to write a chapter for a new book called “Networked Sociability and Individualism: Technology for Personal and Professional Relationships.” My chapter will be on religious bloggers and their negotiations of networks and congregational/denominational identity.

It feels good to be able to get these things underway. One regret during my PhD was that, while giving so goddamn many conference presentations, I hardly wrote at all for journals. So this is nice, and I’m aiming that I will get into a writing rhythm that somehow got lost when the new TV arrived.

Hi everyone,

Just received news that I passed my PhD. I have been given a big list of amendments that I need to make. Good news is that I don’t need to re-submit my thesis, so I reckon I’ll be a doctor by the end of October. For all intents and purposes, then, this is no longer the blog of a PhD student (hooray). It’s now the blog of an unemployed research graduate (poo).

In developing my CV, I have written for myself a teaching and research profile. I’m aiming that this blog will be a collection of thoughts, discussions and links around research interests listed in them. I want to focus this blog around the following themes:

Glocal identities: This theme includes how people are using new media to find identity and belonging in cultures that span distances, with respect to the maintenance/shaping of global diasporas and the impact of new media on how people think of culture, race and nationality. Of real interest is the changing place and face of religion and how it relates to this.

Cyborg culture: Gotta love that word, Cyborg. Just as postmodernism grew from literary and philosophical obscurity in the 1950s to pervade popular culture in the West, so posthumanism is named, embodied, symbolised, debated, embraced, rejected. Still working on an operational definition of the term, but I think if the modern ideas of meta-narrative and flaneur are challenged in postmodenism, then posthumanism calls to rethink preconceptions that “what it means to be human”: (a) exist in all humans, (b) exist only in humans, and (c) is does not change. It seems that more and more this conversation is being introduced into book and cinema (Kindle and iPad) audiences. I’m keen to find a context for exploring posthumanism in the culture of digital natives, exploring how they retrieve/store/process information, make social relations, and participate as local and global citizens, through the integration of technology into their everyday lives, bodies and self-perceptions.

Public/private: It’s a big question of late to new media researchers, whether social media technologies and applications blur the divide between spheres of public and private discourse. I wonder if it’s that simple – are there only two spheres? I’d like to test the idea that new media have either made another sphere, or made more apparent a phenomenon that has been around for a while. I’d like to explore the notion of “networked publics”. I’d like to see if it’s a useful term for thinking how people present themselves, talk about others, and explore boundaries of privacy in online spaces.

Religious prosumption: This was a big interest while doing the PhD, and I’d like to pursue it further. The promise found in “Web 2.0″ rhetoric is in the reshaping of relationships between producers and consumers of media texts, to enhance democracy by letting more people into public discourses, and challenge patterns of authority in social institutions, like religious organisations. How rhetoric transforms into reality, with respect to the voices of women, young people, cultural and racial minorities, etc, is the focus of this theme.

Convergence: Big word. It could refer to the conditions which allow for a machine to penetrate a society, like how the printing press didn’t work in China because they didn’t have right paper for it. Or it could refer to how texts and narratives are shared and progressed over multiple media platforms, like how the Matrix story moved from the cinema to DVD to console gaming and back to Matrix Reloaded. I’m interested in both, but I’m more interested in the former. In any case, both uses of the term challenge the usefulness of technological determinism as a way of looking at people’s relationship with technology, and encourage thinking about the social values that shape technology.

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