This post could be titled “I like the way you filter” or “Do you think my information is sexy?”.
It seems that less than eight years ago, few people would associate the term "social networking" with computers. Now everybody does. But 2010 saw a couple (among thousands) of programs that would challenge the association of the term to computer programs, and may introduce something new.
If you have iTunes version 10, you would have quite a few messages from the program asking you to join up to Ping, its embedded social networking site. When first seeing it, I wondered why Apple would want to set up another social networking program, but given the demise of Myspace, on which many emerging musicians had depended for gathering an audience, there may be a space opened up for the idea. Initially Ping was criticised for connecting people to music only available through large labels, preventing the introduction of music from the independents, but the update offered through iTunes 10.1 may have started to address this.
I was surprised when I found out about Ping. There are so many stand-alone social networking sites out there. Why would a music player application want to have one of its own? I’m reminded of Castells’ study of cable television back in the day, where he saw a multitude of channels quickly coming about, that were tailored to specific topics and genres. Castells recalled McLuhan’s adage, "The medium is the message," and thought that now the message has become the medium.
We know that Amazon wants to set up a cloud-based music player system, and hear around the traps that Apple and Google are looking in that direction too. The capacity to keep all your music in an online server can allow for a lot of sharing (once all DRM debacles are sorted) between users. A social networking system like Ping would allow for those connections to be easily created, manipulated and contained by users.
Then there’s Flipboard. Designed for the iPad interface, the program arranges posts, status updates and messages sourced from the user’s Facebook, Twitter and blog reader accounts, into blocks on a page, as if you were reading articles from a magazine. Furthermore, if one of your Facebook or Twitter friends posts a link to a web page or video on their profile page, Flipboard will present the video or a preview of the linked page.
Web browsers, when pointed at URLslike facebook.com, tend to privilege the profile, and therefore we see information arranged according to who has sent it. Flipboard, on the other hand, privileges content over the source, arranging information according to either/both the time it arrived or/and the type of content (image/words/video).
I think both Flipboard and Ping present a change in the way we se social networking. The program information that we have about our friends and our online connections with them, while presented as content in Web Browsers, is treated as metadata in these programs. Our "friendships" are to these programs as RSS is to a blog reader. As more programs emerge and their usage grows, we will see the very nature of "friend" change in the context of online social networking. I will no longer add you to Facebook because I want to be connected to you, rather because I like your network and your information.